Impossible Project PX70 Colour 3-pack for SX70 Polaroid Cameras
PX 70 Colour Shade / First Flush
New Colour Instant Film optimized for Polaroid SX 70 Cameras
Impossible proudly presents its first colour instant film in a First Flush Edition:
PX 70 Colour Shade, optimized for usage in all classic Polaroid SX 70 cameras.
Its existence is a real analogue miracle, as not even the most optimistic experts believed in
the re-invention of the highly complex instant colour system. But the Impossible team
succeeded again and is proud to introduce a unique material that delivers impressive
colour images by rendering astonishing pastel tones.
Presented in a First Flush Edition in a 2+1 Starter Pack (including one free pack), the
first generation of the PX 70 Colour Shade is reminiscent the beloved expired, original
Polaroid Time Zero film. Combined with a highly sensitive overall exposure performance
and strong characteristics, it allows achieving breathtakingly charming results.
8 STEPS TO BRING COLOUR INTO YOUR WORLD
Using the PX 70 Colour Shade
1. Choose the right camera
PX 70 Colour Shade is optimized for usage in Polaroid SX 70 cameras, but as it is very
flexible regarding exposure it is also usable with type 600 cameras, producing only
slightly overexposed results
2. Adjust the lighten/darken wheel
Put it to the middle setting for most balanced and optimized results. Change the
wheel's position into the lighter area for overexposed pictures. Change the wheel's
position into the darker area for underexposed pictures
3. Hold camera stable, especially at low light levels
4. Press the button
5. Shield the Picture from light
As the camera ejects the picture, do IMMEDIATELY shield it from light (e.g. with
your hand, a darkslide, shoot into a box, etc...) - the first 10 seconds are crucial! Let
the image then develop upside down/shielded from light for up to 2 minutes.
6. Take a deep breath, turn the picture over and enjoy your Colour Shade
shot
7. Initial spots or other anomalies in the picture will disappear after 24
hours - please allow the colour pictures to take their time to exhibit the best results.
The quality will improve, even days after the moment was captured.
8. Please note that the unknown secrets of this material include stability
over time. In our 5-week test period, the pictures proved to be stable. To preserve
the original state of your picture after being fully developed, take care that the images
dry properly.
FILM DATA SHEET – PX 70 Colour Shade / First Flush
Colour Instant Integral Film for Polaroid SX 70 Cameras
Film Speed: ISO / ASA 125 / DIN 23
Format: 3,5 x 4,3 in. (8,9 x 10,8 cm)
Image Area: 3 x 3,1 in. (7,7 x 7,9 cm)
Finish: Glossy
Exposures per Unit: 8 per pack
Development Time: 4-10 minutes approximately. The quality will improve even days
after the moment was captured.
Specials: Special Colour Chemistry
Compatible Hardware: Polaroid SX 70 Cameras. Special Film Cartridge also allows
usage in all 600 series cameras, but only with appropriate adjustment of the exposure
settings.



